{"id":13699,"date":"2026-01-24T16:54:08","date_gmt":"2026-01-24T16:54:08","guid":{"rendered":"https:\/\/florinacestach.cz\/?page_id=13699"},"modified":"2026-01-24T16:55:31","modified_gmt":"2026-01-24T16:55:31","slug":"ochrana","status":"publish","type":"page","link":"https:\/\/florinacestach.cz\/en\/ochrana\/","title":{"rendered":"Personal data processing principles (GDPR)"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"13699\" class=\"elementor elementor-13699\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3ce623 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3ce623\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc17db0\" data-id=\"bc17db0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-886ba8e elementor-widget elementor-widget-heading\" data-id=\"886ba8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personal data processing principles (GDPR)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1726d elementor-widget elementor-widget-text-editor\" data-id=\"3d1726d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Personal data controller:<\/strong><br \/>Stanislav Florian<br \/>ID: 72296283<br \/>Address: B\u0159ezolupy 517<br \/>E-mail:\u00a0<a href=\"mailto:obchod@florinacestach.cz\" target=\"_blank\" rel=\"noopener\">obchod@florinacestach.cz<\/a><\/p><hr \/><h3><strong>1. What personal data do I process?<\/strong><\/h3><p>When purchasing an e-book, I process the following data:<\/p><ul><li>first and last name<\/li><li>e-mail<\/li><li>payment details (variable symbol, amount, payment date)<\/li><li>any communication when resolving questions or complaints<\/li><\/ul><p>I do not use any data for marketing or profiling.<\/p><hr \/><h3><strong>2. Purposes of processing<\/strong><\/h3><p>I only use the data to:<\/p><ul><li>order processing and delivery of digital content<\/li><li>accounting and tax obligations<\/li><li>resolving questions or complaints<\/li><\/ul><hr \/><h3><strong>3. Legal basis<\/strong><\/h3><p>Processing is based on:<\/p><ul><li>performance of the contract (order processing),<\/li><li>fulfillment of legal obligations (accounting),<\/li><li>legitimate interest (protection of rights and recording of communication).<\/li><\/ul><hr \/><h3><strong>4. Data retention period<\/strong><\/h3><ul><li>accounting documents:\u00a0<strong>10 years<\/strong><\/li><li>e-mail communication:\u00a0<strong>1 year<\/strong>, if longer archiving is not required<\/li><li>technical data from cookies: according to settings in <a title=\"Cookie Policy (EU)\" href=\"https:\/\/florinacestach.cz\/en\/zasady-cookies-eu\/\" target=\"_blank\" rel=\"noopener\" data-wplink-url-error=\"true\">cookies policy<\/a><\/li><\/ul><hr \/><h3><strong>5. To whom the data may be transferred<\/strong><\/h3><ul><li>web hosting service providers<\/li><li>email services<\/li><li>accounting system<\/li><li>Google (within the scope of analytical tools \u2013 only to the extent of technical data)<\/li><li>Meta Platforms (as part of displaying the Instagram feed).<\/li><\/ul><p>Personal data is not sold or provided to third parties.<\/p><hr \/><h3><strong>6. Data subject rights<\/strong><\/h3><p>You have the right:<\/p><ul><li>request access to personal data<\/li><li>request correction or deletion (if permitted by law)<\/li><li>request restriction of processing<\/li><li>to raise an objection<\/li><li>file a complaint with the Office of the Ombudsman<\/li><\/ul><p>Send requests to:\u00a0<strong><a href=\"mailto:obchod@florinacestach.cz\" target=\"_blank\" rel=\"noopener\">obchod@florinacestach.cz<\/a><\/strong><\/p><hr \/><h3><strong>7. Security<\/strong><\/h3><p>Personal data is protected using a secure connection, limited access and standard technical measures.<\/p><hr \/><h3><strong>8. Policy updates<\/strong><\/h3><p>This policy may be updated. The current version is always available on this page.<\/p><p>In Prague on January 22, 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f (GDPR) Spr\u00e1vce osobn\u00edch \u00fadaj\u016f:Stanislav Flori\u00e1nI\u010cO: 72296283S\u00eddlo: B\u0159ezolupy 517E\u2011mail:\u00a0obchod@florinacestach.cz 1. Jak\u00e9 osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1m P\u0159i n\u00e1kupu e\u2011booku zpracov\u00e1v\u00e1m tyto \u00fadaje: jm\u00e9no a p\u0159\u00edjmen\u00ed e\u2011mail \u00fadaje o platb\u011b (variabiln\u00ed symbol, \u010d\u00e1stka, datum \u00fahrady) p\u0159\u00edpadnou komunikaci p\u0159i \u0159e\u0161en\u00ed dotaz\u016f nebo reklamace \u017d\u00e1dn\u00e9 \u00fadaje nepou\u017e\u00edv\u00e1m k marketingu ani k profilov\u00e1n\u00ed. 2. \u00da\u010dely zpracov\u00e1n\u00ed \u00dadaje pou\u017e\u00edv\u00e1m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-13699","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/florinacestach.cz\/en\/wp-json\/wp\/v2\/pages\/13699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/florinacestach.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/florinacestach.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/florinacestach.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/florinacestach.cz\/en\/wp-json\/wp\/v2\/comments?post=13699"}],"version-history":[{"count":0,"href":"https:\/\/florinacestach.cz\/en\/wp-json\/wp\/v2\/pages\/13699\/revisions"}],"wp:attachment":[{"href":"https:\/\/florinacestach.cz\/en\/wp-json\/wp\/v2\/media?parent=13699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}